Squishmallows are the latest toy craze, both as huggable friends and as collectibles, and one of the best toys you can get for under $100. Just like Beanie Babies over two decades ago, collectors roam from store to store, trying to find rare items. The Squishmallows website details that they only sell the newest releases on their site, so while they keep a few items in circulation, many of them are limited releases.
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Squishmallows Gengar the Ghost Pokémon
Best Franchise Squishmallow
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Squishmallows Noe the Tie-Dye Sea Bunny
Best Furry Squishmallow
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Hermie the Squishmallow
Best Holiday Squishmallow
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Wendy the Frog
Best Stackable Squishmallow
But with such a huge range of options, how can you know which Squishmallows are the best? One thing to consider is the collector’s value. Unique features and design can mean that a Squishmallow could be more valuable later. With plenty to choose from, these are the Squishmallows we’d add to our squad in 2023.
Squishmallows Gengar the Ghost Pokémon
Best Franchise Squishmallow
Gengar the Ghost Pokémon Squishmallow is available here in his 14-inch size, making him quite large, perfect for squishing! He’s purple, made of smooth polyester, and bears his signature red-eyed grin.
- Recommended Ages
- 3+
- Type
- Plush Toy
- Brand
- Squishmallows
- Size
- 14-inches
- Found in multiple sizes
- Collector item for two fandoms
- Limited release; will appreciate in value
- Price varies a lot by retailer
The Poké-verse has come to Squishmallows and both Gengar and Pikachu are limited, exclusive Pokémon toy releases that any collector should get their hands on. If you’re wondering why their Pikachu release isn’t topping this list, the short answer is: collector’s value. It’s assumed that more people are going to go out and try to “catch” Pikachu, so if you’re looking for Squishmallows that will really increase in collector’s value, Gengar is your best bet.
The one downside is that prices vary from store to store. But despite having to shop around for a good deal, he’s both a unique addition to your Squishmallows and your Pokémon collection. Collectors from both fandoms will love to get their hands on a Gengar long after he’s discontinued.
Squishmallows Carl the Cheeseburger
Best Food Squishmallow
$19 $27 Save
$8
Find Carl the hamburger here in his 12″ size, enough to make anyone hungry! He comes complete with a patty, cheese, red tomato, green lettuce, and a sesame seed-style bun, complete with an adorable smile. All material is made with soft, huggable polyester.
- Recommended Ages
- 2+
- Type
- Plush Toy
- Brand
- Squishmallows
- Size
- 16-inches
- Unique and fun appearance
- Soft material
- Great for play and display
- Can sometimes arrive squished
Do you love unique plushies? If so, you already know that Squishmallows offers unique squishes that other major plush brands don’t provide. Carl the Cheeseburger is one such unique companion. As a collector’s item, he’s a unique addition to your squad, especially if you also grab his buddy, Floyd the French Fries. Carl and Floyd sold together can already catch a triple-digit price.
But what makes Carl the best food Squishmallow? It’s all the layers of color and fun he’s packed with. Carl comes in sizes ranging from a 3.5-inch clip to a 24-inch cheeseburger that can double as a pillow, but it’s the 16-inch size that’s shown here. Is there a downside? Reportedly, Carl can arrive squished sometimes and needs some fluffing up to reshape him. So, if you’re having Carl delivered to you, make sure he’ll be handled with care.
Squishmallows Noe the Tie-Dye Sea Bunny
Best Furry Squishmallow
$10 $12 Save
$2
Noe the Sea Bunny is a fuzzy Squishmallow that’s shown here in her 7.5-inch size. She’s great for science lovers and anyone who wants a fuzzier, furrier squish. Her polyester coat is furrier than your average squish, and she’s pastel rainbow and white.
- Recommended Ages
- 18 Months +
- Type
- Plush Toy
- Brand
- Squishmallows
- Size
- 7.5 x 5 x 3 inches
- Fuzzy
- Conversation starter
- Comforting aesthetic
- Mainly comes in smaller sizes
Do you want a little extra fuzz when you hug your Squishmallows? Noe is a tie-dye sea bunny and stands out because she’s so soft and cute with her extra fluffy tummy and ears, but also because there’s more to the design than meets the eye. Noe looks like a rabbit, but sea bunnies are actually a kind of slug that you can find on the ocean floor.
You’ll also love the shaggy texture of this little sea bunny. If you’re looking for a soothing sensory experience, Noe has a soft, polyester coat with colorful fur. Used versions of Noe are already going for higher prices than this, which says she’s a worthy investment.
Hermie the Squishmallow
Best Holiday Squishmallow
$17 $19 Save
$2
Hermey the Christmas Elf comes here in his 8-inch size and is perfect for the holiday season. He has a furry polyester collar, and the rest of him is made of soft, huggable polyester.
- Recommended Ages
- 24 Months +
- Type
- Plushie
- What’s Included
- Squishmallow
- Brand
- Squishmallow
- Size
- 8 inches
- Multiple textures for a better sensory experience
- Rudolph the Red-Nosed Reindeer collectible
- Cute and squishy
- Seasonal theme makes it less ideal for year-round display
The Christmas elf who wants to be a dentist, Hermey, from the 1965 claymation classic Rudolph the Red-Nosed Reindeer, is available as a Squishmallow. Complete with a variety of soft textures, you’ll be snuggling Hermey for many holidays to come, or if you want to keep the holiday Squishmallow spirit going all year round.
While going with a Halloween Squishmallow seems like an easy choice, the brand’s Christmas offerings are too difficult to resist. Hermey ranks as one of the best of his kind due to his unique texture combination and out of the Squishmallows in the Rudolph the Red-Nosed Reindeer set, Hermey may be less sought after than Rudolph or even the Abominable Snowman, meaning his collector’s value has the potential to increase over time.
Wendy the Frog
Best Stackable Squishmallow
Let Wendy hop into your life. An aspiring scientist, Wendy is shown here in her 11-inch size and in the stackable Squishmallow style – meaning she’s shorter and squat, perfect for stacking!
- Recommended Ages
- 3+
- Type
- Plush Toy, Stackable
- Brand
- Squishmallows
- Size
- 11-inches
- Stackable
- Popular Squishmallow character
- Comes in a variety of sizes
- Might be mistaken for the original Wendy Squishmallow
Wendy the Frog is a perennial favorite Squishmallow. That’s why she’s so popular as a stackable. Stackable Squishmallows are designed to stack one on top of each other, but you can also use them as pillows. Wendy’s simple design makes her great for both stacking and for sleeping.
Wendy the Frog was one of the original Squishmallows and a fan favorite for collectors. But this also makes her popular and in high demand, so she can be difficult to find. She’s sure to appreciate in value for years to come.
Squishmallows Drow the Dragon
Best Dragon Squishmallow
$21.99 $24.99 Save
$3
Delight in Drow the Dragon’s lavender, turquoise and white polyester fabric, shimmery scales, and soft, huggable texture. Shown here in its 8-inch size, perfect for displaying on a shelf or bed with its friends.
- Recommended Ages
- 3+
- Type
- Plush Toy
- Brand
- Squishmallow
- Size
- 8-inches
- Shimmery scales
- Soft material
- Unique backstory
- Can sometimes arrive squished
Squishmallows have released tons of dragons over the years, but Drow is a standout because of the metallic shine on his scales. Also, if you’re looking for a Squishmallow with a unique backstory, Drow’s is particularly interesting. He’s clever, cute, and creative, but he’s scared of heights, so he actually doesn’t fly! Because of this, he doesn’t spread his wings too often, but when he gets on the dance floor, watch out!
Drow is a lovely shade of lavender with sparkly teal scales on his wings and belly. Thanks to his unique small wings, he’ll be a standout in your collection for years to come.
Squishmallows – Bernice and Clara
Best Flipmallow
Fresh on the market, Bernice and Clara are the best Flipmallows this side of town and are shown here in their 12-inch size. An adorable pink berry-topped dessert on one side and a creamy boba drink on the other, fans get two toys to love in one here. Made of soft, huggable polyester.
- Recommended Ages
- 3+
- Type
- Plush Toy
- Brand
- Squishmallow
- Size
- 12-inches
- Two Squishmallows in One
- Unique design
- Soft, washable fabric
- Can be harder to wash than a typical squish
Flip-A-Mallows are Squishmallows that you can turn inside out. While the concept of flipping dolls and stuffed toys aren’t new, these cute plush toys are fun to collect.
Bernice and Clara are two fan favorites due to their unique and fun designs. There’s nothing sweeter than bubble tea and a cupcake in one package. Plus, stuffed toys that are shaped like food are unique in their own right, which is why this new release will be a hit with collectors in the coming years.
Squishmallows 8-Inch Mystery Box
Best Mystery Box Set
$39 $46 Save
$7
Who’s joining your squad? There are 12 possibilities of Squishmallows for a mystery box, and each box comes with three mystery friends, all made from polyester.
- Recommended Ages
- 3+
- Type
- Plush Toy
- Brand
- Squishmallows
- Size
- 8-inches
- Receive three new squishes
- Great for mystery box lovers
- Cute and squishy
- No guarantees which 3 you’ll receive
Which Squishmallows will come home with you? You won’t find out until you open the box. Think of them like the villagers in your Animal Crossing town. Each squish in this pack measures 8 inches in height. Mystery boxes are best sourced on Amazon or eBay for anyone looking for older, rarer Squishmallows, but they can sometimes be sourced from Walmart.
Although you only receive three new friends in a mystery box, there are 12 possibilities for which you’ll get. These include Austin the Avocado, Avery the Mallard, Babs the Blue Jay, Raisy the Ramen Bowl, and more. Mystery boxes are perennial collector’s items, especially when they’re unopened. If you want to open them, there’s a good chance you’ll find unique Squishmallows to add to your collection that will appreciate in value.
What’s The Best Squishmallow?
Squishmallows have become so popular, they crossover with other popular properties, making them a double-whammy for collectors. Disney characters, TV show characters, and now Pokémon are available as these huggable toys. That’s why, if you can only invest in one Squishmallow this year, it should be Gengar.
Target has the best prices for the size shown here. Amazon is a close second, but with a 14-inch plush for $55 versus a 20-inch plush for around $44, Target’s the clear winner. However, if you’re going in-store, finding Gengar among the other Squishmallows can be like looking for a needle in a haystack.
Squishmallows Gengar the Ghost Pokémon
Best Squishmallow Overall
Gengar the Ghost Pokémon Squishmallow is available here in his 14-inch size, making him quite large, perfect for squishing! He’s purple, made of smooth polyester, and bears his signature red-eyed grin.
- Recommended Ages
- 3+
- Type
- Plush Toy
- Brand
- Squishmallows
- Size
- 14-inches
FAQs
Q: Who created Squishmallows?
A: Squishmallows were developed in 2017 by the toy company, Kelly Toys. The founder visited Japan and was taken by the variety of stuffed toys that weren’t like anything on the U.S. market. The brand began with eight squishes and expanded to more unique offerings. Squishmallows really took off in 2020 when social distancing made it hard to find a hug, and when online shopping boomed. With their polyester, fuzzy coating and squishy stuffing, Squishmallows feel great to hug. Plus, these stuffed toys have partnered with Pokémon, Disney, and more, so you can find friends from a favorite franchise.
Q: Who are Squishmallows for?
A: Squishmallows are great for kids or kids at heart. They’re valuable for kids who love their plushies and adults who love collectibles or decorating their living spaces with unique, novelty items.
Q: What’s the rarest Squishmallows?
A: Jack the Black Cat was Squishmallows’ first limited release. Squishmallows only made 500 Jack the Black Cats, so they cost a pretty penny and has been known to fetch up to $1,500 online.
Q: What are the most popular Squishmallows?
A: Cam the Cat is one of the original eight Squishmallows that were released in 2017. This loveable calico is still around, charming the hearts of old and new Squishmallow fans alike. If you want a classic squish to add to your squad, this is the one!
Q: What sizes do Squishmallows come in?
A: Part of the appeal of Squishmallows is how many sizes they come in. If you want a tiny, 5-inch Squishmallow to take with you in your bag, you can find it. If you want a monster-size squish for your squad, you can find that too.
Q: When are new Squishmallows coming out?
A: This question even stumps seasoned collectors! New members of the squad seem to drop randomly. In fact, you can pre-order new squishes right from the Squishmallow site or from Amazon. However, there’s a higher chance of finding new squishes before major holidays.
Q: How long do Squishmallows stay on the shelves?
A: Like anything else on the market, this depends on the demand. If there’s a lot of hype for a release and you really want it, make sure to be online the second the squish drops so you can add it to your squad, especially if it’s a limited release. If there’s not a lot of demand for your prized squish, you can probably stop by Walmart, Target, or your favorite retailer on your next errand run and pick them up.
Q: Where can I find Squishmallows?
A: You can find them at most major retailers and online. Newer Squishmallows are available right on the Squishmallow website.
Q: Where can I find rare Squishmallows?
A: You can find discontinued and rare Squishmallows on eBay or collectible toy sellers. Toy expos and conventions can also feature dealers who sell rare Squishmallows.
Q: How can Squishmallows make my life better?
A: A difficult question but one that deserves an answer, Squishmallows are cute, extra soft for hugging, and just give off good vibes to lift your spirit! Look at any Squishmallow’s face! How can you stay in a bad mood after looking at one of those smiles?
Q: How do I pick the perfect Squishmallow?
A: What are you looking for? Do you love Disney? Peruse Disney’s line of squishes. Is there an animal or color you love? Chances are, you can find a Squishmallow that’s your favorite animal in your favorite color. Once you have the Squishmallow you want in mind, consider the size. Do you want something to take with you or do you want a big squish to welcome you home after a hard day? Once you have your parameters for size, character, and color in mind, you’re sure to find the right squish to add to your squad.
Q: Is there going to be a Squishmallow movie or TV show?
There’s nothing in the works yet, but considering the backstories of Squishmallows and their popularity, fans might see one soon.