Wizards Beyond Waverly Place broke a streaming record. The show is a sequel to the Disney Channel series Wizards of Waverly Place following an adult Justin Russo (David Henrie) reluctantly agreeing to train young wizard Billie (Janice LeAnn Brown), even though he has tried to hide the truth about his family’s magic. Wizards Beyond Waverly Place Season 1 premiered its first two episodes on Disney Channel on October 29, followed by the first nine episodes of the 10-episode season released on the Disney+ streaming service the following day.
Put Deadlinethe premiere episode of Wizards Beyond Waverly Place racked up 3.2 million global views during its first 12 days on Disney+. This makes the premiere of Disney Channel’s most watched series on the streaming service. The report also reveals that Nielsen streaming numbers reflect the show being No. 1 across all platforms during its first five days, with kids 6-11, girls 6-11, teens and adults 18-24 years. Read a statement on streaming numbers from Disney Branded Television President Ayo Davis below:
Wizards Beyond Waverly Place reintroduced the Russo family magic to a new generation, resonating with audiences across all platforms. Its remarkable debut reflects the enduring appeal and relevance of this beloved franchise – and the creativity and talent driving this new chapter.
What this means for wizards beyond Waverly Place
The program has a bright future
It is important to note that this streaming success, which may have been driven by Wizards Beyond Waverly Place reviews winning the season with a perfect 100% score on Rotten Tomatoes, it’s only for Disney Channel series as opposed to Disney+ originals. The streamer’s biggest franchise shows how WandaVision and The Mandalorian likely got more views (in Disney+’s case, meaning viewing time divided by overall runtime) during their premieres, although Disney+ had not yet begun reporting such metrics when these shows debuted.
However, by setting this particular record, the future of the sequel series seems very secure. Although episode 1 was likely boosted by the presence of the returning Waverly Place character Alex Russo (Selena Gomez) in a guest appearance, if the season’s other episodes garner similarly strong ratings, It seems highly likely that the show will be renewed for Season 2 in a short time.
Our opinion on the premiere of Wizards Beyond Waverly Place
The show’s demographics reveal its long-term appeal
Although his focus on nostalgia may have helped Wizards Beyond Waverly Place thrive, Nielsen demographic data reveals that the popularity of the original series probably isn’t the only thing driving viewership. The two key demographics between the ages of 6 and 11 weren’t even born when the original show went off the air in 2012, showing how the appeal of the supernatural comedy premise likely extends beyond the desire to see legacy characters return. By winning over younger audiences, the show may have ensured its longevity even after the second season.
Wizards Beyond Waverly Place The first season airs in two-episode blocks on Disney Channel until November 22.
Source: Deadline