Red is the last film starring The Rock to hit theaters, and the film’s poor critical reception and disappointing box office performance raise questions about who the film was really aimed at. The Red The $32 million opening weekend on a $250 million budget is a disappointment, especially since it’s being followed up this week with Gladiator II and Evilboth of which will certainly surpass you. Given the film’s release on Amazon Prime Video, A box office flop isn’t a complete failure, but it raises important questions about the film industry, the appeal of movie stars, and interest in non-franchise titles.
The Red the cast is packed with stars that should equal the box office appeal. The Rock is one of the highest-grossing actors of all time. Chris Evans is there too, although most of his numbers can be attributed to huge Marvel Cinematic Universe team-up movies. JK Simmons, Lucy Liu and Kiernan Shipka also make up a recognizable supporting ensemble. The film has great CGI action, humor for kids and adults alike, and an easily accessible theme: Christmas! But The Red valuations and financial results do not reflect its elements, and this is worth exploring.
Red One has an identity crisis
Red One’s reviews highlight the poor fusion between its genres
To start the conversation about Redit is important to examine gender. It’s a Christmas movie with cheerful holiday themes; it’s an action film with chase sequences and monster fights; It’s a comedy with short sentences and jokes. While it could be said to be all of those things, it doesn’t actually stand out in any category. Red is not as sincere a Christmas movie as Elfas visceral of an action film as Five quickor as funny as Jumanji: Welcome to the Jungle. Ultimately, fluctuates between its three genres in a way that never allows them to blend.
The Rock plays his usual straight man self, but Chris Evans isn’t as laugh-out-loud a comedy partner as Kevin Hart or Jack Black. As a duo, their chemistry should be the basis of the film’s success, but they don’t clash in the way that the crime action comedy subgenre demands. This may be, in part, because Chris Evans is trying to fulfill the comedic half of the duo when Captain America is proof that he’s better as the serious one. That’s why he worked so well alongside Robert Downey Jr.’s Iron Man.
Like a Christmas movie, the story between Chris Evans’ character and his son is the emotional core. He begins the film as a man who is willing to steal candy from a baby, but he ends the film satisfied with having saved Christmas, holding his son in his arms. Meanwhile, The Rock’s character was devastated by the state of the world, but in the end he feels satisfied that he helped a man improve his life. They’re very idealistic and tangible arcs, but they don’t feel authentic when combined with world-building that seems primarily intended to launch a new franchise.
Is Red One for Dwayne ‘The Rock’ Johnson fans?
Is The Rock still a box office draw?
It’s hard to say what the future of The Rock’s career will look like now. It was a consistent box office draw throughout the 2010s, with Furious 7 US$1.5 billion made in 2015 as his highest-grossing film. Films he has directed, such as 2017 Jumanji restart or FuryThey were also big commercial successes. However, The Rock hasn’t starred in a blockbuster since 2019 Jumanji sequencewhich means it’s in a five-year box office drought. Red could have been made with the intention of bringing Dwayne Johnson’s films back to their essential elements.
Despite his box office lapse, The Rock is still, without a doubt, an A-list movie star. 2021 Red Warning It is the most watched film of all time on Netflix. In the age of streaming, being the most-watched film on the most popular streaming service is a huge achievement, and it’s worth noting that the film has equally bad reviews. Red Likewise, it combines The Rock with a superhero movie star and incorporates many of the same elements, so it could have aimed for similar success. Perhaps this suggests that these types of films are better suited for streaming in the 2020s.
What about Chris Evans fans?
Can Chris Evan Succeed Outside of the MCU?
Chris Evans has had a difficult path Avengers: Endgame in 2019. Notably, he has struggled to find a foothold in films where he doesn’t play Captain America, whether due to negative reviews or subpar commercial success. Until Quentin Tarantino said: “But they are not movie stars. Captain America is the star. Thor is the star,” in 2 bears, 1 cave podcastreferring to Marvel actors who are not movie stars. Chris Evans put this theory to the test and, so far, has yet to earn his own place as the film’s protagonist.
That’s not to say that Chris Evans doesn’t deserve to be a movie star. Many people love Chris Evans and want him to succeed, but unfortunately that’s not the reality of how the film industry works. When your name is on the marquee, the films have not been shown. Light year, Ghostand Pain dealers all went unnoticed. The Gray Man it received tons of views on Netflix, but was rejected by critics. Perhaps Red was betting on his success when he teamed up with The Rock, but Hollywood Still Hasn’t Found a Way to Attract Chris Evans’ Fans.
What about Christmas movie fans?
Red One could be a Christmas streaming hit
Just as people want to watch horror films to enjoy the aesthetics of October and the Halloween season, there is a notable appeal for films around Christmas time. The holiday season has demonstrated time and time again that audiences will watch movies at the theater when they are off work. This is why so many big movies are being released between now and the end of the year and why Gladiator II and Evil will face each other on Thanksgiving.
Red could succeed as a streaming film for families to watch on Christmas Day.
The issue with Red Appealing to Christmas movie fans was that it was released in theaters in mid-November. There may be a decent audience that wants to be entertained in advance, but others may complain about seeing Santa Claus in TV commercials before putting the turkey in the oven. However, this is typical of Christmas movies. Films like Elf and The Grinch (2018) are among the highest-grossing Christmas films and were released in early November. Red could succeed as a streaming film for families to watch on Christmas Day.
Christmas Movies |
Domestic Opening Weekend |
---|---|
The Grinch (2018) |
US$67.5 million |
How the Grinch Stole Christmas (2000) |
US$55 million |
Red (2024) |
US$32.106 million |
Elf (2003) |
US$32.100 million |
Home Alone 2: Lost in New York (1992) |
US$31.1 million |
So who is the Red One really for?
Red One is a streaming film that was released in theaters
With all this really in mind, the question about The Red the target audience still remains and the answer is still not particularly clear. After looking at some potential options, it’s fair to say it could be all of the above. A film can attract several audiences, but there needs to be some cohesion between them. Theoretically, it’s not impossible that The Rock, Chris Evans, Christmas movies and crime action movies have something in common among their audiences, but There’s only one thing missing, which is always an important factor: a franchise title.
Movies have struggled since 2010 to turn a profit without a major franchise title attached. Gladiator II and Evil are designed to deliver monstrous performances, and in both cases, it’s because the audience is familiar with the IP. Gladiator II It didn’t get great reviews, but it already grossed over $100 million before its release date because people loved the first movie. Red It combines many elements that should, apparently, work, but the interest in going out and seeing it doesn’t exist.
Now calling back Red WarningIt seems clear that these action films that allow the viewer to turn off their brain for two hours and have a few laughs are perfectly suited for streaming. Red It may not have been successful at the box office, but that’s because it’s a film made for streaming audiences. If it’s available on Prime Video on Christmas Day, it could certainly get the viewership Amazon spent $250 million hoping for.