Building on the enthusiasm generated by their initial collaboration, Dragon Ball Daima and McDonald’s Hong Kong expanded their promotion this week with a new set of limited edition collectibles. If the original popular response is any indication, this latest release is poised to further broaden interest in the newest edition of the iconic Dragon ball saga.
Earlier this month, Dragon Ball DaimaToei Animation’s new anime series has revealed an exclusive collaboration with McDonald’s Hong Kong to launch a limited-time game Dragon Ball Daima-themed menu. The menu features a new Japanese-style Katsu chicken burger, fried teriyaki chicken, fries seasoned with savory okonomiyaki flavors, a crispy snack made with Japan’s famous purple sweet potato and a refreshing white grape yogurt soda.
Nothing better for Dragon Ball and McDonald’s fans than a collaboration
The new menu, presented exclusively Dragon Ball Daima packaging, was evidently a success, as the promotion was recently expanded to offer additional perks to fans. From November 25, 2024, Dragon ball enthusiasts who order through the McDonald’s app – including items from the new Dragon Ball Daima menu – can collect one of four exclusive Dragon ball collector cards. As reported on the Dragon Ball Z subreddit by Berserk07available cards feature Goku, Vegeta, Piccolo, and a special combo card featuring Goku and newcomer Glorio.
While the Dragon Ball DAIMA–McDonald’s collaboration is a treat for fans in Hong Kong – one of the biggest Dragon Ball fan hubs outside of Japan – fans in other regions can only experience the excitement vicariously. This raises the question: do the creators of Daima anime series have similar plans for collaborations in the US, Canada or Europe? Given the anime’s immense popularity and McDonald’s widespread global presence, a similar promotion would likely generate equal, if not greater, enthusiasm around the world. Expanding the partnership could tap into the show’s global fan base, creating a unique marketing opportunity.
Dragon Ball is the original king of collaborations
2024 Dragon Ball Daima-McDonald’s promotion in Hong Kong bears a striking resemblance to a 2000 Dragon Ball Z-Burger King collaboration in the United States. Launched shortly after the series’ English-language debut, this campaign offered fans collectible figures and matching cards featuring iconic characters like Goku, Vegeta, and Piccolo. A subsequent promotion in 2002 built on this success, featuring a giveaway featuring exclusive characters, including Super Saiyan Goku. The parallels between these campaigns suggest a winning formula for engaging fans.
In the last two decades, Dragon ball remained immensely popular. The recent launch of Daima The anime series and renewed attention following Akira Toriyama’s passing have reignited interest in the franchise. This wave of enthusiasm creates an ideal opportunity for Dragon ball universe to reconnect with existing fans and captivate new ones. The successful promotion in Hong Kong serves as a prime example, demonstrating the franchise’s potential for innovative engagement. By harnessing this momentum, Dragon ball It can strengthen your global presence and attract diverse audiences.
Dragon Ball DAIMA is the fifth series overall in the action-adventure anime franchise. It features most of the classic cast members as aged versions of themselves, including Goku, Vegeta, and Bulma. The series was announced at NYCC 2023, with creator Akira Toriyama returning to manage DAIMA.
- Seasons
-
1
- Writers
-
Akira Toriyama
Source: Berserk07