New event brings Will Ferrell, Jason Momoa, Keke Palmer and Chris Pratt to Monopoly GO!

The legendary Mr. Monopoly has found his voice – and it’s none other than comedy icon Will Ferrell. In Scopely’s first global brand campaign for mobile sensation MONOPOLY GO!Ferrell, along with Jason Momoa, Keke Palmer and Chris Pratt, bring the social thrills of gaming to life in the creative new series, Friendship Pays.

Launching today, this campaign highlights the highs, lows and hilarious moments of friendship in MONOPOLY GO! Ferrell, taking on the role of Mr. Monopoly, guides a group of over-the-top characters – “Momoney” (Momoa), “Keke GoGo” (Palmer) and “Extra Chrispy” (Pratt) – through action-packed action. adventures in the fantastic world of MONOPOLY GO!. A recent post Scope fleshes out the latest character details while keeping things light and comedic

A game that is all about the emotion of friendship

Global advertising campaign makes it clear that “friendship pays” in Monopoly GO!

“Friendship Pays” begins with the quartet exploring GOville, a vibrant mix of reality and whimsy. MONOPOLY GO! universe. As they face gameplay challenges like knocking over properties, robbing friends’ banks, and opening the ever-elusive Community Chest, The campaign perfectly captures the game’s unique combination of camaraderie and competition. Pratt jokes about the fierce competition between his co-stars, saying, “Keke and Jason didn’t hesitate to steal my Monopoly money!” Meanwhile, the ever-competitive Palmer talks about his love of gaming, saying: “I play to win.” For Momoa, it’s all about creating harmony, whether it’s playing bass or joining friends in the game.

Ferrell’s portrayal of Mr. Monopoly anchors the campaign with his signature humor and mischief. This partnership with Scopely is expected to continue over time, as Ferrell will continue to be the voice of Mr. Monopoly in future campaigns. His comedic talent brings a new dimension to the iconic character, ensuring fans keep coming back for more. Jamie Berger of Scopely, SVP of Marketing at MONOPOLY GO!, praised Ferrell’s contribution, calling him “the most beloved and eccentric tycoon in the world,”a perfect fit for the playful and competitive spirit of the game.

Our opinion: a game that breaks records and continues to grow

Monopoly GO! Poised to Continue Phenomenal Success

Since its debut in April 2023, MONOPOLY GO! it quickly became a phenomenon, breaking records as the most successful mobile game launch of all time. With its vibrant reimagining of the classic board game, MONOPOLY GO! has connected millions of players around the world. Known as “Tycoons”, these players compete and collaborate in real time, creating bonds through challenges and events. As Ferrell says: “With just a roll of the dice, friends turn into rivals – and then friends again.”

For fans of Ferrell, Momoa, Palmer and Pratt, this is just the beginning. And for those who haven’t yet joined the MONOPOLY GO! mania, There’s no better time to download the free app and start building your fortune – with a little help (or sabotage) from your friends. With MONOPOLY GO! transforming friendships into fortunes, one thing is certain: in 2024, Friendship is worth it.

Source: Scope