Summary
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Megalopolis’ marketing strategy backfired with fake review quotes, facing an uphill battle to live up to Coppola’s classics.
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Controversies surrounded Megalopolis before worldwide release, with negative critical reception and fake review quotes.
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Trailer compares Megalopolis to Coppola’s iconic films, but early reviews suggest it may not match the high standards set.
Megalopolis Compare with Francis Ford Coppola‘s other movies in his new trailer, but it already seems significantly different from them. After over four decades of stalling and delays, Francis Ford Coppola Megalopolis is finally seeing the light of day. However, even before its worldwide release, the film was already surrounded by controversies and drama. The controversies first began when behind-the-scenes reports of the film suggested its production had descended into chaos.
The drama continued when, according to reports, major production companies refused to buy the distribution rights for the film because it was too risky and unconventional. Close to a month before its premiere, Megalopolis found himself embroiled in another controversy after the release of his new trailer, which compared it to the initial critical reception of Francis Ford Coppola’s other films. Although this strategy may have effectively marketed the film, it seems to have caused more harm than good.
Related
Megalopolis’ trailer compares its critical reception to The Godfather, Apocalypse Now and Bram Stoker’s Dracula
The trailer tries to establish that the reception of the film will get better with time
MegalopolisEarly reviews do not favor the film. With over 60 critical reviews, The movie has a rotten Tomatometer score of 53%Which suggests that most critics, so far, do not consider it to be on a par with Francis Ford Coppola’s previous work. Because of this, Megalopolis‘ New trailer adopts a unique marketing strategy, comparing the film’s early reception with Coppola’s most beloved films, including The godfather, Apocalypse nowand bBarron Stoker’s Dracula. The trailer goes through all the reviews that initially criticized all three films before they achieved classic status.
By this approach, Megalopolis Apparently attempts to establish that Coppola’s work is often initially misunderstood And that its true value is only revealed with time. To some extent, this has been true ever since Apocalypse now Garnered mixed reviews when it first premiered in 1979, but now boasts an impressive Rotten Tomatoes score of 97%. However, the fact that the trailer is now accused of using false negative review quotes about the early reactions of Coppola classics makes it hard not to wonder if this strategy will work.
Megalopolis already has more negative reviews than Francis Ford Coppola’s previous movies
The marketing strategy in the trailer seems flawed
In its opening moments, the trailer features a voice-over by Laurence Fishburne, who quotes, “True genius is often misunderstood.” While Megalopolis It may be ahead of its time like some other Francis Ford Coppola movies and even reflect the author’s brilliance as a filmmaker, it seems to have too many negative reviews on Rotten Tomatoes. Of the 63 critics who reviewed the film after its early screenings, More than 30 have given it negative reviews. This alone suggests that Megalopolis Is nothing like the previous work of the director.
Movie |
Tomatometer score |
Number of critical reviews |
The godfather |
97% |
151 |
Apocalypse now |
97% |
98 |
Bram Stoker’s Dracula |
74% |
70 |
Megalopolis |
53% |
68 |
While The godfather, Apocalypse nowAnd Bram Stoker’s Dracula have also received negative reception from some critics, their reviews have always been much less polarizing than Megalopolis‘. Unlike other Coppola classics, Megalopolis It seems to be facing a significant uphill battle in overcoming its initial reception. Obviously, the trailer is trying to reverse the hefty damage caused by the early negative reviews by fostering a sense of optimism in audiences. However, the comparisons to other Coppola films mean almost nothing if the film doesn’t deliver on the promise of matching those high standards. The godfather And Apocalypse now.
Related
Megalopolis’ Rotten Tomatoes score reflects a wide range of critical opinions
His Rotten Tomatoes score already gives a well-rounded view of what critics think
Coppola Bram Stoker’s Dracula Only 70 critical reviews on Rotten Tomatoes, meanwhile Apocalypse now has 98. given as Megalopolis Already having almost the same number of reviews as the two films a month before its theatrical release, it will likely have more reviews than both once it premieres. The fact that 68 critics have already reviewed it suggests His final Rotten Tomatoes score likely won’t be any different from what it is right now. Because of this, one can only hope Megalopolis Will be as brilliant as others Francis Ford Coppola Movies it compares with.