I have never recovered from Batman Begins using a Nickelback song for a trailer

Even though Batman begins was released nearly two decades ago, I can’t stop thinking of one specific trailer that the studio actually used as promotional content. The DC movie has remained iconic for so long because it was the start of Christopher Nolan’s Dark Knight trilogy, and Christian Bale’s memorable live-action portrayal of Batman. Nolan’s Batman story was portrayed as more mature and gritty, which was something of a departure from previous live action iterations of the story. However, you would never be able to guess the tone of the film from one specific Batman begins Teaser.

The 2000s and early 2010s were the years of broody TV dramas marketed to teenagers. shows how One Tree Hill And Gossip girl They were filled with ridiculous drama that the teenage market loved, and channels like the CW were at the height of their popularity. The shows loved incorporating popular songs into the promotional content and episodes, and the first chapter of Nolan’s Batman trilogy Tried using this strategy in one of their TV spots. The result may be questionable now, but there’s no doubt that the goofy song choice is one of DC’s most iconic promotional pieces.

Yes, Batman actually starts using Nickelback in the 1st trailer

One TV spot for Batman begins Features the song “Someday” by the rock band Nickelback. For a film that wanted to portray itself as a darker and more mature take on Batman, This specific song choice makes Batman begins Coming off as a lighter drama you’d watch on the CW. Nickelback has become something of a meme over the years, however Batman begins Premiere at the height of the band’s popularity. Even if using a Nickelback song makes sense for their fame at the time, it doesn’t help the fact that the song feels out of place with the film’s tone.

Perhaps the studio chose Nickelback’s song to play in the Batman begins TV spot because they wanted to appeal to a certain demographic. With all the iterations of a live-action Batman, there hasn’t been the biggest hype surrounding yet another remake. The Nickelback Batman begins TV spot plays like a commercial for a romance drama, which could have been the studio’s way of trying to rope in a wider audience. Especially with Katie Holmes of Dawson’s Creek Starring in the film, the teaser could have helped make the film seem more appealing to a younger crowd.

Warner Bros’ Nickelback choice was worse than Suicide Squad’s marketing

Over 10 years after the release of Batman beginsThe DCEU’s Suicide Squad Used a similar marketing technique. The villain-centric film dedicated a large portion of its production budget to marketingAnd the eccentric and bold posters worked to draw hype. The success was capped off with a well-edited trailer set to Queen’s “Bohemian Rhapsody.” Similar to Batman beginsThe film drew on a popular song to engage audiences. finally, Suicide Squad received mixed reviews and many fans felt tricked by the trailer. however, Batman begins‘ Marketing choice is still arguably worse.

Although Suicide Squads marketing made a bad movie seem better than it was, at least it felt true to the content of the film. Batman begins‘ Nickelback TV spot didn’t match the tone of Nolan’s latest product. His movie ends up being a broody CW drama instead of the darker, more mature film that the release actually is. Despite Warner Bros’ questionable marketing strategy with the song choice, at least Batman begins Ended up being a well-received film with a memorable trailer, even if the latter was memorable for the wrong reasons.

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