Hello Kitty fans are questioning the future after a big change at Sanrio

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Hello Kitty fans are questioning the future after a big change at Sanrio

In recent years, Sanrio The brand’s popularity soared across the world, but especially in America. The most famous character in the franchise, Hello kittenhas become a household name and her wide group of friends, including lovable characters like CinnamorollChococat, My Melody, and Kuromi have also gained avid followers. According to a post on Anime News Network, one of Sanrio’s most talented artists is stepping down, sparking concern among fans.

Miyuki Okumura is the artist responsible for designing and designing the famous Cinnamoroll character, which is a little white and blue dog. With her simple but undeniably cute design, Cinnamoroll is one of Sanrio’s best-known and most popular characters. However, according to a tweet posted to his X account on Sunday, November 10, 2024, Okumura left his position at Sanrio to focus on freelance art and continue his studies. In light of this surprising news, fans have begun to wonder how this will affect not only the Cinnamoroll character itself, but also the Sanrio brand in general going forward.

Sanrio loses one of its best artists, leaving Hello Kitty fans questioning the future

Miyuki Okumura is leaving the brand to pursue freelance art, leaving Cinnamoroll’s fate uncertain

Okumura’s career at Sanrio spanned an impressive 25 years. During her time at the company, she worked on Aggretsuko anime and created characters such as Cinnamoroll, Wish me mell, Beatcats and Lloromannic. Your absence will certainly be noticed, but fortunately, Sanrio is currently looking for a new designer to replace her on the Cinnamoroll production team. Although Sanrio has plans to continue Cinnamoroll’s successful legacy, fans are still concerned about the loss of such a skilled artist and her unique designs involving the Cinnamoroll character over the years.

Sanrio has an extensive roster of over 450 characters to love, but lately Cinnamoroll has been a fan favorite. Cinnamoroll was named Sanrio’s #1 character at SANRIO FES 2024 in Tokyo, and he has won first place in Sanrio’s annual popularity poll every year since 2020. Considering how beloved the Cinnamoroll character is and how prevalent he is in merchandise releases and other promotional materials for the brand, finding a new artist to capture the adorable pup will be no easy task. Fortunately, Sanrio is planning to carefully choose the correct person to properly represent the important character.

Fans can rest easy knowing that Sanrio will sign a qualified new artist

The production team that worked on Cinnamoroll will also continue working on future designs for the character

Sanrio has always been popular, but in recent years the brand has exploded. From celebrities like Lady Gaga, Mariah Carey, and Avril Lavigne professing their love for Sanrio characters to an endless stream of merchandise collaborations, now is a better time than ever to be a Sanrio fan. Although Hello Kitty is the face of the brand, Cinnamoroll is the most beloved character in the world. Casting someone new to play your most popular character is a crucial task, but Sanrio will undoubtedly choose only the most qualified artist for the job and guarantee Cinnamoroll continues to top the popularity charts.

Source: Anime News Network

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