Call of Duty: Black Ops brings back an old friend of the series. One that will enter almost any job so that everyone can get quality time to play the highly-anticipated Call of Duty: Black Ops 6, launched on October 25. John Wick Chapter 2), returns as the one person who is only here to help gamers out of a bind, often with comedic outcomes. First introduced in 2013, the Replacer has become a cultural phenomenon, helping gamers return to their Black Ops games.
The return of the replacer is the first of a series of launch commercials that will last throughout the campaign until the launch of the game. In total, the replacement will feature almost 30 unique spots across culture in bespoke media placement hyper-targeted to audiences and cultural verticals, leading up to the game’s launch. The series will have some notable names replaced.