Wolf Sets a major streaming record for Apple TV+. Written and directed by Jon Watts, known for the MCU Spider-Man trilogy, the new action comedy follows two fixers who prefer to work as lone wolves, but are forced to work together when they are hired for the same job. George Clooney and Brad Pitt, reuniting fifteen years after the ocean s Trilogy, lead the Wolf Starring alongside Amy Ryan, Austin Abrams, Poorna Jagannathan, Zlatko Burić, Richard Kind and Frances McDormand.
Now, after its release on September 27, Brad Pitt and George Clooney’s new action comedy has set a major streaming record. Per Term, Wolf Has become the most watched movie in the history of Apple TV +. Although exact figures were not provided, sources say the film increased viewership on the platform by nearly 30% week-over-week, with the most significant viewership surges in the US. US, UK, Canada, Australia, Italy, Mexico, Brazil, and Germany.
What Wolfs’ streaming success means for Apple TV+
Will more releases follow the same strategy?
There’s been an ongoing back-and-forth between theatrical and streaming releases, and nowhere is that more evident than in Wolf‘ release strategy. The movie was originally set for a wide theatrical release before transitioning to a straight-to-streaming release. However, a compromise was reached and this was altered to a limited theatrical release in the United States on September 20 before its streaming debut on Apple TV + a week later. With theatrical releases becoming increasingly expensive and unpredictable, Apple TV+ has found success with streaming.
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with Wolf Only received a limited theatrical release, and will be the most watched movie in the history of Apple TV +, The streamer may take a similar approach with some of their upcoming releases. They are already with Steve McQueen’s Flashwhich will be released in select theaters on November 1st before hitting Apple TV+ on November 22nd. Brad Pitt’s F1 The movie is currently set for a wide theatrical release on June 25, 2025, but following the streaming success of WolfApple TV may turn to a similar limited theatrical release strategy.
Our take on Wolf’s streaming success
It seems like a consolation prize
Starring Brad Pitt and George Clooney, it was that Wolf There was a wide theatrical release. However, it only received a limited theatrical release before its streaming debut, robbing it of a chance to become a box-office success. While Apple TV executives were enthused by the results, Wolf‘ Streaming success seems like a consolation prize compared to what it might have been at the box office.
Source: Term