DC Comics shocked fans when it announced at Comic-Con that it would start a brand new initiative called All in Come early October. And while the handover of creative teams risks a lack of success, writer Scott Snyder recently appeared at Fan EXPO Canada to deliver the message that All in Will see DC take its biggest swings. Forget any other forms of media, superhero stories are more than thriving in the comics, And DC plans to let everyone know it.
The new initiative of DC All in will see all the storylines of the current series come to a close and reopen with brand new stories and creators as DC unleashes a flurry of books set in the Absolute Universe to run alongside the main universe. The new initiative will officially begin with DC All-In Special #1 on October 2 and Absolute Batman #1 on October 9th.
Scott Snyder was a guest at Fan EXPO CanadaAnd his panel covered the initial development of the initiative as well as DC’s determination to show that superheroes aren’t going anywhere.
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Superhero stories are at their peak—and DC knows it
Superhero comics are doing better than superhero movies
Despite popular belief, Anyone who reads comics knows that the superhero genre is not struggling. In fact, it’s just the opposite, especially when it comes to DC Comics publications. In previous years, DC’s various publishing initiatives have achieved different objectives: The new 52 Changed the origins of its heroes exciting; Rebirth Well a classic universe; Infinite Frontier got everything together again; And Dawn of DC Well classic characters and stories. DC’s upcoming initiative, All inAims even higher: It’s doing everything at once. Snyder described it as such to his panel audience:
. . . What if we do one at the same time, that’s both? It showed everyone out there complaining, who doesn’t know comics, saying that, you know, superheroes are over, that not only are the heroes alive and well here and living their best story. . . We’re going to give you the New 52 in the Absolute Universe and we’re going to give you Rebirth in the main universe, where you have both things, and a story – and a meta story, which was always missing back then, to show you we have a Plan for the next few years. . .
It will be difficult to surpass Dawn of DCWhich gave many characters their overdue time in the limelight, and brought in teams like Birds of Prey and the Justice Society, but that’s exactly what All in is doing Through an explosion of storytelling, DC will maintain the versions of the characters that fans have become attached to over the past few years, while at the same time introducing new versions that can ignite a new group of readers. It takes DC’s well-earned success of previous years and shoots for the stars. And it just might work.
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DC S All in Is the company taking its biggest move
Scott Snyder will cope with the Absolute Universe Absolute Batman
on his panel, Snyder talked about how time away from DC allowed him to enjoy reading superhero comics again. He discussed how the initial idea of Absolute Batman was a story he was passionate about, but when it came to his return, Snyder didn’t want to do it halfway. Although comic book storytelling has been going strong for the past few years, DC hasn’t made a big move like with The new 52 In a long time, instead choosing to focus more on character growth. Snyder explained that for All inHe knew DC needed to do Something bigger… it needs another big move:
. . . I went to the company, and I was like, “Look, you guys are f**king DC Comics. You’re awesome. We’re still the same company we were in New York but better. We can – you say big.” Stories. But what we need is to make a big move with us. All of us at the same time Say, in two years, you take your biggest move It could be on the same book. I go in and read the editors, and I’m like, Do you have a move? took the biggest move.
The idea of ​​every creator in DC stepping up to bat with their best creative ideas is exciting. Over the course of Dawn of DCThe company has assembled a superb group of creators to interweave stories and deliver heart-pounding battles packed with action that makes a reader chew their nails nervously (Dark crisisto name one). Kelly Thompson delivered a Birds of Prey team that could take on Amazonian warriors. Tom Taylor raised Nightwing to lead the Titans in the Justice League. Tom King pitted Wonder Woman against the US. DC’s creators have been on fire for years, though Their biggest swings are yet to come.
DC is throwing the biggest comic book party in decades and Marvel is invited
DC is giving away free collectible Justice League cards to retailers
While comics are undeniably going strong right now, the reality is that the shift from paper products to online reading has hit comic book stores hard. Both DC and Marvel have their own digital platforms where subscribers can read thousands of comics online. Despite the large amount of storytelling, DC is about to unveil, Snyder revealed that the true intent of the new initiative is to return comic book readers to stores. With lower costs for variants and free collectibles, DC is making an effort to show people that the best place to read comics is to buy them in stores. On his panel, Snyder gave a heartfelt speech about the goal:
We all go in with our hearts. It’s all in the books, meaning every single book has a jump on point and it’s all in the stores. Every week a new book is starting or a new story arc is starting. We want you to go to stores every week. And look, if you buy three to four DC comics, they’ll give you a Justice League card, a collectible, for free. [… for] Retailers to give out at their discretion. If you […] Buy any DC comics, and you buy Marvel, who cares? Go celebrate superhero comics […] Indie comics are amazing – I love them, buy them too – but that’s about it. Go support superhero comics and show them that […] Comics is the medium in which characters thrive, live, are renewed, all of that. […] So, we want it to feel like the biggest effing comic book superhero party in years. And we will do everything we can to make you feel that.
DC and Marvel could be opposing companies On the comics shelves fighting for attention, but it goes without saying that both are stronger together due to being in the same genre. Thanks to both companies’ cinematic universes, superheroes are more mainstream than they’ve ever been, but comics are still neglected Despite Being the true home of the characters. DC’s goal is to change that, a shining aspiration. It truly will be a comic book superhero party.
Comic books belong in stores
Online comic platforms do not offer the same options as comic book stores
While digital comics make catching up on extensive character histories easier for new and longtime readers, they lack that extra spark that makes collecting comics a good time. This includes variant artist covers, virgin covers, special cover elements such as foil or acetate, promotional materials such as the Dawn of DC Collectable bookmarks, and the community is formed over various titles that a screen does not allow. These things are exclusive to in-store comics.
By releasing a different Absolute Universe book alongside the current main titles that start new storylines, as well as dealing collectible cards, DC ensures that comic book readers enter stores every week for something new. Snyder said DC’s goal isn’t to change buying habits, But to give their audience a reason to go into stores. Superhero comics should be celebrated, and they want everyone in the store to celebrate.
Every initiative comes with risks, however DC S All in Comes from the best place possible when you start something new: the heart of its creators. Superhero comics are in their prime with more diversity and inclusivity than ever beforeAnd DC has no plans to slow down. With creators like Joshua Williamson and Scott Snyder take the lead, All in Will not only change the threshold for DC Comics Narrative but celebrate superheroes as the characters deserve.