Update: 09/08/2024 10:34 EST BY BRENNAN KLEIN
Beetlejuice Beetlejuice smashes projections to reach $100 million debut
This article was originally written Saturday AM and was updated Sunday AM with altered box office projections (in bold), a full chart and further analysis.
Beetlejuice Beetlejuice is smashing box office records in its opening weekend. The movie is a sequel to Tim Burton’s original 1988 horror-comedy, re-teaming the director with legacy stars Michael Keaton, Winona Ryder and Catherine O’Hara alongside a new ensemble that includes Jenna Ortega, Willem Dafoe and Monica Bellucci. The Beetlejuice Beetlejuice Box office comes with high expectations, as the movie cost $100 million to make and so likely needs to earn more than $250 million to make a profit.
Per VarietyAs of Sunday morning, Beetlejuice Beetlejuice is projected to take number 1 at the domestic box office During its debut with a 3-day opening weekend gross of $110 millionBlasting substantially last Saturday’s $97 million projections. This comes after an opening day of $41.5 million, which is the second best September opening day in box office history after 2017’s. it ($50.4 million) and Tim Burton’s best ever, beating 2010’s opening day Alice in Wonderland ($40.8 million).
The estimated 3-day total will earn it The second-best September opening weekend EveR, also behind it ($123 million), and the third-best opening weekend of 2024, behind Inside Out 2 ($154.2 million) and Deadpool & Wolverine ($211.4 million). It’s also Burton’s second-best opening weekend Alice in Wonderland ($116.1 million), Ortega’s best opening as a leading actress and second-best overall yet Iron Man 3 ($174.1 million), and Winona Ryder’s best overall, ahead of 2009 Star Trek ($75.2 million).
By taking No. 1, it punted the Deadpool & Wolverine The release dropped to No. 2 on the Top 5 chart for the weekend. Holder hits that have held their positions on the chart for weeks on end have largely jockeyed for position under the record-breaking Marvel Cinematic Universe smash, including Alien: Romulus. Reign It also became the only late August new release to remain on the chart in its second weekendMaintaining a solid audience hold with a minuscule 33% drop and landing at No. 3. See the full domestic Top 5 chart below:
# |
Title |
3-day total |
cumulative (domestic) |
---|---|---|---|
1 |
Beetlejuice Beetlejuice |
$110 million |
$110 million (Weekend 1) |
2 |
Deadpool & Wolverine |
$6.4 million |
$613 million (Weekend 7) |
3 |
Reign |
$5.1 million |
$18.4 million (Weekend 2) |
4 |
Alien: Romulus |
$3.55 million |
$96 million (Weekend 4) |
5 |
It ends with us |
$3.5 million |
$141 million (Weekend 5) |
This new competitor enters the chart means that Twisters Was knocked out of the Top 5 Then again, though the unnecessary Glenn Powell movie has shown strong audience hold and has so far been buoyed back into the number 5 position when there aren’t enough new releases to keep it off. Meanwhile, the other new release of the weekend, the A24 horror movie The front roomHas not charted at all. The Brandy-led title, which scored a 51% on Rotten Tomatoes, opened to roughly $1.5 million.
What this opening weekend means for Beetlejuice Beetlejuice
The movie is well on its way to profitability
Although it may very well earn even more than the projected total, the Beetlejuice Beetlejuice Release is already Set to outgross the entire run of the original movie in just three days. The 1988 title, which was the 10th highest grossing movie of 1988 worldwide, only earned roughly $75 million at the time, meaning that the 2024 movie will easily surpass it by at least $20 million by Sunday evening. Adjusted for inflation, the 1988 total equates to approximately $202.5 million, which should also be well within the reach of the sequel.
This strong opening weekend gross also shows that the movie is well on its way to breaking even, and then some. Its global opening weekend should also help push it significantly further toward that goal once its international grosses are factored in on Sunday. However, considering the fact that it’s a comedy, a genre that doesn’t always translate well, and that it’s a nostalgia-ridden blockbuster with no recent tent pole releases to support it as a franchise, It may be better in North America than in other regions.
Our Take on the Weekend Box Office
Beetlejuice Beetlejuice seems set to rule September
After two quiet late-summer weekends where new releases failed to compete with the record-breaking Deadpool & Wolverine box office, Beetlejuice Beetlejuice has breathed new life into the movie market. However, the time between the summer movie season and the holiday movie season will probably still be relatively quiet. The new movie seems likely to rule September, perhaps seeding some ground too Transformers one On September 20, but otherwise probably Reigning supreme among smaller upcoming genre titles Such as Speak no evil And Never let go.
The spacing of September’s releases, with Speak no evil Coming the weekend before Transformers, Never let go Debuting the same day, and DreamWorks The wild robot Debuting the weekend after, Could mean that Deadpool & Wolverines reign at number 1 has finally come to an end After that the movie has topped the chart for five of its seven weekends in theaters so far. With the title passing the billion-dollar milestone and becoming the highest-grossing R-rated movie of all time, it more than made its mark at the box office before ceding the throne to Beetlejuice Beetlejuicepotentially permanently.
Source: Variety