Dennis Quid Reign Just reached an important milestone at the box office. The movie tells the true story of President Ronald Reagan’s life, and explores his life from his childhood and through his later years. Along with leading star Quaid, Penelope Ann Miller also starred as Nancy Reagan. Despite a high audience score on Rotten Tomatoes with a total of 98%, Reign has proven divisive for critics, having settled with a 17% Tomatometer score.
According to a weekend box office report by Term, Reign has officially crossed the $25 million milestone. Thanks to a weekend take of $1.9 million, It now has $26.7 million through its fourth week. The budget was 25 million dollars, which makes the domestic box office pass the mark. This weekend’s tally represents a 33% drop from last week, but it’s still a respectable draw for Week 4.
What Reagan’s Box Office Milestone Means
Reign will still struggle to make a profit
Earning back a movie’s budget is important, but it’s not necessarily a measure of success. When considering marketing costs and the cuts that theaters require, a movie generally needs to make at least twice the overall budget to make a profit. for ReignThat would mean at least $50-60 million to see a profit. As it is now in week 4, The Quaid biopic is unlikely to achieve success at the box office. The chart below showcases the general trend of ReignFinancial progress:
|
Title |
Budget |
Full opening weekend |
Overall Box Office |
|---|---|---|---|
|
Reign (2024) |
$25 million |
$7.65 million |
$26.7 million by week 4 |
The Movie is also not gaining much steam internationallyHaving only made just over $9,000. Therefore, much of the box office will rely on the domestic numbers, which makes sense since the movie is aimed at a more American audience. Even if the movie doesn’t reach the break-even point, there is still some hope through streaming. Meanwhile, Reign‘s streaming date has not yet been announced.
Our take on Reagan’s box office milestone
Reagan’s limitations exceeded his budget
The movie surpassed expectations in its early weeks, however It is now facing the consequences of a huge budget. The movie inherently has a limited audience, because Ronald Reagan remains a controversial president. As the movie was elected to pander to his supporters, his critics chose to skip the biopic entirely. Its history also means it’s a bit of a draw for international audiences, which limits it tremendously. Thus, the limited audience will not help Reign To achieve its commercial potential.
Source: term