Warning! This post contains spoilers for FINAL SPIDER-MAN #9After 61 years, Marvel Comics has redefined a core part of Spider-Man Study for his new Ultimate Universe. As seen in the current Ultimate Spider-Man Run, Uncle Parker’s Uncle Ben is still alive and is working with J. Jonah Jameson to run a brand new newspaper of their own beyond the Daily Bugle. However, the particular version of J. Jonah Jameson has proven himself to be very unlike most JJJs at the beginning of Spider-Man’s career.
in Ultimate Spider-Man By Jonathan Hickman and Marco Chechetto, Peter Parker gets his spider powers 20 years later than he should have, resulting in his superhero career starting while he is already married to Mary Jane Watson and the father of two children. Working with Harry Osborn’s Green Goblin to take down Wilson Fisk’s kingpin and the other New York crime bosses, Spider-Man’s debut as a vigilante just so happens to coincide with the beginning of “The Paper”, Uncle Ben and J.J. Jonah Jameson’s new independent news outlet. That said, Jameson in particular is surprisingly unenthusiastic about their first month’s top trending stories:
Despite the paper’s beginnings to tell real hard-hitting stories, Jameson and Ben grapple with the fact that their more sensationalist articles about Spider-Man dominate their traffic. Likewise, what is even more surprising is that the stories themselves are actually in support of the webslinger himself.
J. Jonah Jameson and Ben Parker want to write real stories
Not just Spider-Man plays
In essence, Ben and Jonah feel like their new venture is already failing. All people want to read about is primarily Spider-Man, a topic that isn’t exactly why they started their new paper in the first place. To this end, it is quite notable that in this alternate universe, Jameson really wants to tell real stories that are important and worthwhile that other news sources may not even be covering.
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After all, the main Marvel universe’s Jameson is best known for his anti-Spider-Man agenda that lasted for years. He used the Daily Bugle to stir up controversy and turn public opinion against the Wallcrawler every chance he got, especially early in Spider-Man’s career as a masked vigilante. to this end, It’s quite refreshing to see a Jameson who cares about a real and more balanced type of journalism (while supporting Spider-Man).
In any other universe, Jameson would be thrilled
He would also call Spider-Man a menace
Thankfully, Mary Jane Watson helps Jameson and Ben realize that the high volume of traffic their Spider-Man coverage brings will eventually help make them bigger than the Daily Bugle. While they may come for Spidey stories, they will also see what the paper has to offer as the audience continues to grow. The Wallcrawler is exactly what will get people interested.
It’s pretty impressive to see such a core part of Spider-Man’s lore get flipped on its head in this new universe…
anyway, It’s pretty impressive to see such a core part of Spider-Man’s lore get flipped on its head in this new universe.. In most other Marvel timelines, J. Jonah Jameson would be equally thrilled by all the eyes on his Spider-Man stories. However, they would more than likely be full of unsupported accusations and call Spider-Man a threat (as is typical Marvel tradition).
Ultimate Spider-Man #9 is now on sale from Marvel Comics.