2024’s Biggest Box Office Battle Is Neck-and-Neck, Early Tracking Data Reveals 1 Movie’s Slight Edge

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2024’s Biggest Box Office Battle Is Neck-and-Neck, Early Tracking Data Reveals 1 Movie’s Slight Edge

The early data for the 2024 box office battle between Wicked And Gladiator II was revealed. Wicked is an adaptation of the popular Broadway musical of the same name, which will tell half the story of the musical, with part 2 coming at a later date. Wicked Features a leading cast including Ariana Grande, Cynthia Erivo, Michelle Yeoh and Jeff Goldblum. Gladiator II is the follow-up to Ridley Scott’s 2000 historical epic Gladiator. Its leading cast includes Pedro Pascal, Paul Mescal, Denzel Washington and Joseph Quinn.

Data from Pak Now reveals where Wicked And Gladiator II Stand for the 2024 box office race. The data shows both the interest of the audience and awareness of some of ​​the remaining releases in 2024, providing the scores as a percentage of respondents who are interested or aware of the movies. According to this survey, Gladiator II And Wicked have almost identical interest scoreswith the former holding a 49% and the latter with 50%. Wicked places higher than Gladiator IIHowever, in terms of awareness. 50% of people answered that they are aware of Wicked Whereas only 43% are aware of Gladiator II.


2024 Box Office Prediction Data from The Quorum/Pac

What this data means for The Wicked and Gladiator II Box Office Battles

Wicked has a better chance of success

Gladiator II And Wicked have the same release dateNovember 22, making this date the 2024 Barbenheimer event. Showing two very different films against each other, the Wicked And Gladiator II Battle bears many similarities to that of Barbenheimer. Gladiator II And Oppenheimer Both are historically set dramas by outside directors, whereas Wicked And Barbie are both IP-based films with a female-dominated target audience. This is similar Wicked vs. Gladiator II to Barbenheimer, creating another fascinating box office showdown.

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at this point, Wicked Has scored higher than Gladiator II In both success metrics. Now, its one percentage point win over the Scott film does not indicate that it will win at the box office. The survey metrics are only one way to predict the box office and are not an absolute measurement of who will win. Wicked Has significantly more awareness than Gladiator IIHowever. This may change with an advertising push in the next couple of weeks, but only if more people know about WickedThe film has a bigger potential audience.

What we think will win in Gladiator II vs. Wicked

The Bad Musical released more recently than the original Gladiator

What fascinates me most about the data on Wicked And Gladiator II is the fact that Wicked Has managed to gather more awareness even though Gladiator II is a sequel film. Part of this may be recency, as the musical debuted more recently than Gladiatorand the rise in awareness created by Wickeds connection to The Wizard of Oz. Either way, I think that the popularity of the stage musical, the family-friendly nature of Wickedand early prediction data set Wicked Pretty well ahead in this box office race.

Source: Pak

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