For many people who grew up on the internet, Neopets was practically inevitable and It looks like the franchise is making a big effort to get back into the spotlight. The iconic browser game that lets players create and train adorable fantasy creatures may not have the brand recognition it did in the early 2000s, but it’s still widely recognized as an essential part of many childhoods that it still entertains. people to this day. In that regard, fans old and new will be excited to know that Neopets is making big merchandising moves.
Neopets announced that it will launch some important licensing partnerships starting in Q4 2024 which will fit into several new designs and products in 2025. This includes a new lineup of eight-inch models Neopets plushies featuring six of the games’ most popular characters, including Aisha, Shoyru, Kacheek, Kougra, Faellie and Doglefox. Produced in collaboration with PhatMojo, these collectibles will be available at Hot Topic stores across the United States; Fans can also look forward to a “mysterious plush shape” which will be revealed in the coming months.
Neopets is fully committed to brand expansion
Making Neopets a household name once again
In addition to the new line of plush toys, Neopets continues its partnership with Upper Deck to further expand the Neopets Battledome trading card game. The 25th Anniversary Celebration Set is coming soon and will feature all the foiled cards, new mechanics, and some familiar characters. The game doesn’t end there: Monopoly is also launching a Neopetsinspired by the classic board game and Geekify is working to release an official game Neopets RPG in the summer of 2025.
Plushies aren’t the only products fans can look forward to, as Neopets also announced that he is releasing a graphic novel titled Neopets: The Omelet Fairy written by New York Times bestseller Rebecca Mix, which is available now. This isn’t all like a second comic book, Neopets: Prosperity’s Discarded Magic Blue Plush Toyis already scheduled for August 2025; This will be preceded by Neopets: the official coloring book in March 2025. Little is known about these launches, but Neopets promises the stories will appeal to fans young and old.
It’s about time Neopets made a big comeback
Fans missed their adorable friends
Although I may not have been a great Neopets player from back in the day, I have many friends who still like the franchise. One may question whether there is still an audience that justifies such a massive expansion of the brand, but Neopets never really went away; Over time, fans became more insular and dedicated to the series. I’m happy to see it returning to the mainstream, as the community has only become more passionate about gaming over the last 25 years.
Source: Neopets