A new Indian title became the first horror movie to chart at the domestic box office since Halloween. The months leading up to Halloween tend to be a prime release window for titles in the horror genre, as the anticipation of the holiday at the end of October results in an increase in interest in watching horror, which is reflected in both the box office and charts. streaming. However, the weeks after Halloween, leading up to Thanksgiving, tend to be a rest period where few horror films find success as the industry turns to holiday releases and awards season.
The release pattern of 2024 horror films shows this principle very well. September to October saw the release of many theatrical horror titles including Terrifying 3, Smile 2, Beetle juice Beetle juice, Don’t speak badlyand Never let goas well as streaming movies like Apartment 7A and Salem Lot. However, as independent studio A24 releases its horror thriller Heretic on November 8th, there are no major horror releases coming out of Hollywood until Robert Eggers opens. Nosferatus on Christmas Day.
Bhool Bhulaiyaa 3 becomes the latest horror film to hit the US charts
It was successful three days after Halloween
Bhool Bhulaiyaa 3 made a notable debut at the domestic box office. The 2024 Bollywood movie is the second sequel from 2007 Bhool Bhulaiyaa and follows fake exorcist Rooh Baba (Kartik Aaryan) as he uncovers a sinister conspiracy while working in a haunted castle. The cast of the Hindi horror-comedy film, written by Aakash Kaushik and directed by Anees Bazmee, also includes Vidya Balan, Madhuri Dixit and Triptii Dimri.
Put Deadlinefrom Saturday morning, Bhool Bhulaiyaa 3 is projected to gross a total of $2.1 million at the domestic box office in its three-day opening. This is enough to allow the film to reach #9 on the national charts over the weekend, becoming the first horror film to chart in North America during the post-Halloween period. The other horror or horror-adjacent titles on the chart are the remaining titles Beetle juice Beetle juice in 8th position in its ninth weekend, Terrifying 3 in 7th position in its fourth weekend, and Smile 2 in third place in its third weekend.
Our Take on Bhool Bhulaiyaa 3’s Box Office Box Office
It was not planned to be a Halloween release
Although most American horror films of 2024 have avoided the period between Halloween and Thanksgiving, Bhool Bhulaiyaa 3 it was timed to coincide with the celebration of the Hindu festival Diwali. This may have been what boosted its prospects despite the post-Halloween slump. However, it may prove that there is still a widespread hunger for horror movies during this period and encourage American studios to consider experimenting with releasing more horror releases in November in the future.
Source: Deadline